HCK2 Partners Builds Interest in the New HMCapital.com
05.05.09
Dallas-based integrated marketing communications agency launches firm’s new Web site
(DALLAS) – Private equity firm HM Capital Partners LLC, known for making investments in energy, food and media, has made another it believes will help their team for years to come – its own Web site. The new HMCapital.com was developed exclusively by North Texas-based and top-five ranked integrated marketing communications agency, HCK2 Partners.
“We are thrilled to have a new, user-friendly Web site that has organized our portfolio and help increase our visibility on the Internet,” said Charles Bauer, vice president of investor relations. “The team at HCK2 thought of everything to customize this Web site according to the needs of all our partners at HM Capital.”
The new Web site is powered by an award-winning, open-source content management system, which the interactive team at HCK2 specializes in implementing for all of its clients’ Web presences.
The strategy behind HMCapital.com was to create a uniformed aesthetic that would have manageable features and allow for real-time updates to the site.
“This site is more about what is not seen that will best position HM Capital online and help increase its brand awareness,” said Heather Capps, CEO and creative director at HCK2. “Our clean design, logo integration for its clients and focus on usability rather than bells and whistles will provide them a Web site that will stand a test of time.”
