Blog
02.16
What clients make good clients anyway?
There are PR agencies of all sizes in this city, of which we are number five (shout out to DBJ). All public relations, creative and interactive firms have different ways to grow, but all of it is an effort to get a client’s attention.
There is so much more to representing a brand, a company, a cause than sending out a cold call e-mail while you sit with baited breath in front of your monitor muttering, “Pleasesayyes, pleasesayyes, pleasesayyes.”
Often, connecting your brand with a client you don’t necessarily trust can do more harm than good.
Take the recent plight of the Killeen Furtney Group. No, this isn’t about a bunch of talking heads from a small Texas military town. This is the much ballyhooed PR firm who thought a national media tour for the “Octomom” would be a win/win for their Los Angeles-based company. Not so much, as we see on the wire by way of WFAA.com.
“The Killeen Furtney Group was ending its free representation after receiving at least 100 graphic e-mailed threats and swarms of nasty voicemails that went to the Los Angeles agency and even to some of its other clients, Killeen said.”
Memo to all our colleagues in “the biz”: Your clients welcome your ideas to promote their brand, but they also understand they will join a client roster. These rosters are promoted online as a calling card of success, but if you do not have the wherewithal to vet a client before you hit send on that e-mail, you could lose much more than credibility. And in this economy, isn’t it just smart business to be seen with organizations you respect and brands you trust?
At HCK2, these are all clients we would take home to our mother. Hopefully, we can all say that someday.
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