Blog
04.06
Creativity is Blooming
The azaleas are blooming in Highland Park, and so is creativity in retail around Highland Park Village. This afternoon, while there for a quick caffeinated pick-me-up, I noticed another great example of mobile retail – The Cynthia Rowley Shop on Wheels.
Her mobile clothing store kicked off its cross-country tour in Atlanta late February and has made its way to Dallas this week!
This is just another example of the great experimentation with creativity currently being used across consumer markets. For example, Green House Truck in Dallas and Hey Cupcake in Austin have been taking their mouth-watering bites out to hungry patrons. And now it’s time for retail to try their hand at this same great adventure.
This is a perfect way to test a new market or try out a future store location. We encourage our clients to find creativity in how they deliver a message, product or service to their target audiences. Break through the clutter, offer a unique experience and something special of which shoppers will have to tell their friends!
michelle.lentz
The concept strikes again! I just got my Springwise newsletter this morning and they mentioned another restaurant partaking in this great new mobile concept. If you're even in LA, you should check it out! From Springwise: Upscale food trucks have been popping up all over the place for some time now, selling everything from wood-fired pizzas to Korean tacos to gourmet desserts. Now, make way for the double-decker bus, which entered the picture last month complete with a rooftop restaurant. Aiming to go well beyond the taco truck that's so ubiquitous on the streets of LA, local entrepreneurs Travis Schmidt and Jason Freeman began with a vintage double-decker, and then spent six months adding a full kitchen downstairs and open-air seating on top. Now, what might well be America's first “bustaurant” is officially called World Fare, a mobile restaurant that serves up a variety of high-end dishes from around the world. One favorite, for example, is the Bunny Chow, an originally South African street worker food that features a hollowed out loaf of bread filled with chicken curry, coconut milk, chick peas, cashews and cilantro. Also notable are World Fare's house-made “drinks in a bag,” including strawberry basil lemonade. Like several of the recent contenders we've seen, World Fare keeps its fans updated via Twitter; weekly schedules are also posted online. As economic conditions declined in recent years, street vendors and low-cost curbside cuisine ascended; now, as prosperity begins to improve once again--albeit slowly--it makes perfect sense to see the mobile dining experience get upgraded once again. Foodie entrepreneurs around the world: time to hit the well-heeled streets with a double-decker bus of your very own? (Related: Foodie podcast highlights curbside cuisine — Coffee chariot caffeinates Copenhagen.) Website: www.worldfare.com
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