Blog
06.03
Keep "Sticking" it to BP
In case you have sworn off all things Twitter, there is a rash of spoof accounts out there. Some are insulting and don't deserve followers. Others are genius and offer 140 characters of comedic bites with each submission.
My favorite - as with many PR pros and journalists alike - was @FakeAPStylebook. Gems like this are frequent reads of joy:
The prophet/profit pun is not acceptable for use in the business section. If you can make it work for your religion article, go for it.
Note: Was.
The king of the mountain has been cast over the edge by the next big fake on the Twitter mountaintop @BPGlobalPR.
For the past couple of months during the tragic oil flume at the bottom of the Gulf, this Twitter feed has been the only source of comic relief in the ecosystem. Oh, and it has more than four times the followers the real @BP_America attracts.
During this time, BP execs have found the time to petition Twitter to get this account removed, but to no avail, the owner of BP Global PR continues to exercise dexterity feverishly causing the near 117,000 followers ensuing hilarity.
Thanks to PR Newser, we know who is the "PR executive" behind this account:
Now, the person behind the feed has "revealed himself." His name is "Leroy Stick," if a blog post is to be believed. In the post, "Stick" takes some jabs at the PR and marketing business (check the link)...
So, why spoof?
Some folk do it for giggles. Others do it because they are bored with the fake fight scenarios between Star Wars figures collecting dust in mommy's basement. "Stick" has a cause:
"Stick" is using the feed to raise money for the Gulf Restoration Network, to which he has already donated $10,000.
You know what real PR types call "Causes" like this? A prospective client. Bravo! Personally, I think "Stick" subscribes to Paul Allen's thinking:
When it comes to helping out, I don't believe in doing it for the media attention. My goal is to support the organizations that need help.
I guess if you do it for both, everyone wins. Well, except BP.
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