Blog
07.16
Here's your chance to get your kids into Broadway
My son is a veritable webhead.
I love his obsession with comic books and super heroes. Mind you, he's six. Make him 26 with the same obsession and he will be living in the garage.
Obviously, it's great marketing linking up any store-bought item with super heroes.
Your children not into vegetables? Buy them from the planet Krypton and call them "X-ray vision carrots."
What about exercise? The kid too into Xbox and farting around on the couch? Buy some shoes with the Flash on them and watch the speed demon work to be like the superhero.
And then there's going to bed... you know, ever. Batman has a cave, that's dark... and quiet... and great for sleeping. So spruce up the room to look like the Batcave and nighty night to the budding superhero.
Yeah, superhero marketing. It's lovely.
And now there's this - Spider Man: Turn Off The Dark. This is the latest musical to hit Broadway! In fact, Bono and The Edge wrote the score. Sweet!... er, I mean... that's really nice.
In fact, according to the NY Times Arts Beat, the web slinging hero snatched himself a PR firm. (Well, another one since the story is about the publicist of three years leaving the musical for reasons and destination unknown.)
Anywhoo, with the meteoric rise of superhero movies, there's no end in site to this marketing ballyhoo.
It's as if you can hear advertising and marketing execs bellowing from whatever mountain they sit high atop on, "Never fear parents. If there is something your kids hate, we'll plaster a caped chic or a masked manly man on it and get you to buy it in three seconds flat."
Maybe that part isn't so lovely after all.
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