Blog
11.01
In case you haven't seen, Election Day is Nov. 2
I love what I do. Always have, but I'm pragmatic, there are flacks who make this job a skosh difficult. (Regretfully, publicists mark against that body count.)
However, when I saw an article in AdAge today, I am reminded just how much an image matters... and that difficulty rises a bit. In case you don't fancy the read, have you checked your local medium lately?
Yes, political advertising is about as crazy as [insert your personal political reference that you would like to hack here].
According to Kantar Media's Campaign Media Analysis Group, ad spending this season will top $3 billion. Borrell Associates has predicted spending will get as high as $4.2 billion this year.
Yes, kids. That's with a "B".
Consider the many times you have heard Rick Perry or Bill White begging... er, stressing the need for your vote. Online, on broadcast or in print. They're everywhere.
Then, there's your local state representative, city council or whoever is the dude running for sanitation engineer of your particular neck o' the woods.
It seems the best thing about November 3 is not that we know who is voted to lead us; it's all those signs outside the voting precinct will be gone. And the calls at 9:30 p.m. will stop! Agh!
Gone are the rules barring such advertising 60 days out from an election, meaning two full months of more spending for third-party groups. But more importantly, now that they can be overtly political in their ads -- naming candidates rather than focusing solely on issues -- fundraising is much easier, [president of Kantar's media analysis Evan]Tracey said. Explaining to potential donors that your spot is going to talk about an energy bill and urge voters to call their representative doesn't open the wallet as easily as pitching an ad calling for Senator X's head.
If you have an opinion, you have a chance to voice it at the polls. Please do. Brave men and women are protecting this country so you can.
And of course, if you are connected to a marketing company that has the opportunity to help a person get elected, we appreciate your voice in the process as well.
Just don't call after 9:30 p.m. I got kids to get to bed. Just sayin'.
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