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03.10
Chrysler feeling the effect of teaming with Eminem
It wouldn't be a big trade secret if we agreed Marshall Mathers (AKA Eminem) is known for dropping a few choice expletives, right?
That said, Chrysler has enjoyed a little bump since partnering with the controversial, skilled and loquacious rapper. The brand is experiencing a rebirth, profits are up a skosh and its social media presence fueled by Tigerblood.
However, that social media awareness is causing a ripple in the waves of glory for the Motor City car manufacturer as its official Twitter account @ChryslerAutos dropped a nice eff bomb for all of its 7,500+ followers.
Classy.
From the story in Jalopnik:
The tweet was quickly deleted and they put up an apology instead, saying "our account was compromised earlier today." However, people familiar with the Chrysler media organization say it was actually an employee of social media company New Media Strategies, who runs the account for Chrysler.
Although Chrysler did its best Lee Iacocca mind trick to remove the salty tweet from its timeline, these are the days of social media so retweets are golden in times like this. Here's the retweet. Hide the kids:
I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to [BLEEP] drive.
Following the national ballyhoo about this tweet, the aforementioned employee is now a former employee, who probably drove off the lot in his or her Hyundai.
It seems pride isn't the only thing "imported from Detroit."
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