Blog
03.18
Estimated Time to Read: 0 minutes, 58 seconds [what’s this?]
The Power of Ad (Mis) Placement
Back in the day when I was a nubile voice on the radio, I worked as a traffic manager.
There is so much behind-the-curtain work that goes into placing advertisements in a stop set.
Competitors should never be back-to-back. Conflicting messages should not be in the same commercial break. And never have a live spot for [insert your favorite adult beverage here] followed by a PSA from Alcoholics Anonymous.
Not good.
So, when I read this story from Ad Freak, I heard the harp music playing as I thought back in time of my general manager kicking my narrow behind out the door if he knew I did this:
Wednesday's Wall Street Journal featured dire news headlines about Japan's nuclear crisis, such as: “Setback in Fight to Control Reactors,” “Hiroshima’s Legacy Heightens Fears,” and “Radiation Effects Vary.” And just underneath those? A half-page, four-color ad promoting Hilton's HHonors program with the headline, "Work, work, work on your tan."
Moral of the story: He who is not trained to place a needed ad may soon find himself reading a wanted ad.
The End.
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