Blog
06.23
What makes news old?
In the PR business, flacks are constantly sticking cards in the spokes of a news cycle just to hear that cool motorboat sound as the wheel spins round and round.
For some stories, the news cycle is 24 hours. For others, it could be 24 minutes.
Last month, HCK2 went on a bloating excursion to get caught up in the whirl of the In-N-Out Burger news cycle. And after we witnessed the chaos of 100-car lines in the drive thru, those of us who went realized some other non-animalistic burger would taste swell after a 90 minute wait in line.
Following that hubbub, one would think the In-N-Out Burger opening up today at Caruth Haven and Central would be in 16-inch headlines and a line of people with no life or upward mobility camped outside awaiting the yummyness.
Eh... not so much.
According to the aforelinked story from NBCDFW.com and The Dallas Morning News, the California sensation must have overslept in the parking lot with the foggy windows rolled up. Only 14 people showed up for the festivities.
Waits in Frisco and Allen lasted three hours. Waits in Big D lasted 20 minutes. Why?
Perhaps it was the unforgiving heat. It could have been everyone thinking a burger tastes the same next week as it would today. Or just maybe it's old news?
Doors opened. People shouted. The gorging was caught on tape. Huzzah!
Outside of inviting Kobayashi to shove 20 double-doubles down his gullet, it will remain a place of urban legend and countless calories.
To which, it seems assignment desk editors let out a collective, "MEH." And no sweet motorboat sound is loud enough to drown that listlessness.
Onward and upward with car crashes, people. Places!
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