Blog
09.20
Are PR and Social Media BFFs?
Hey, flacks. Remember the days when you used to get all giddy when that one reporter who was seemingly dodging your call finally answers the phone? Maybe he or she just got back from the bathroom and forgot to check Caller ID, but you did it. You slayed the giant. You climbed Everest. You are indeed the king of the world. Ah, those were the days.
That is, until Twitter showed up. Now, stories like that just make the younger ones in the office believe you really are that old.
No, the phone call isn't passe, but sometimes a retweet from that same journo can be just as effective, and just as exhilirating.
Don't ask me. Check out this article from Ad Age.
Today, PR pros are drooling over the journalist or news organization with the most followers on Twitter. In some cases, where a journalist's followers are so substantial they can make or break a story, that might mean reaching out to the individual before giving their media brand a thought.
True dat. It seems a great way to break story is by tweeting one. There's no awkward silence on the phone while the journalist considers your rehearsed pitch. Gone is the ubiquitious question, "Um, you have a minute?" And away with the stammering once that bully editor answers the phone, "NEWS!"
No, with Twitter, we're all friendly and there's only so much stuttering you can do with 140 characters.
Sure the measurement is more difficult to quantify, but then again, people are still throwing up their arms about tonality versus AEV. The more things the change... well, you know the rest.
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