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11.29
Baby it's cold outside
Yesterday was a very important day, not sure if you heard. Very official. It was Cyber Monday! You know, the day where your inbox is spammed with more e-mail blasts from a slew of online retailers offering more incentives than a casino on payday? So it struck me when I ran across this story about Patagonia using a tactic that actually “tries” to discourage people from buying yesterday:
“Cyber Monday, and the culture of consumption it reflects, puts the economy of natural systems that support all life firmly in the red. We’re now using the resources of one-and-a-half planets on our one and only planet.”
This hyper-consumerism is leaving us with so much stuff and the prices are the resources it takes to produce. I would even take it a step further in that the frenzy to buy things using credit, and not being able to pay those bills, puts us in the red as an economy which led to bank crashes and the like.
Obviously Patagonia wants people to buy their jackets. As a marketer, I want people to buy whatever I’m selling, too. But I think we can balance this without buying like the world is about to end.
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