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First, the United States Postal Service (USPS) was considering closing branch locations with limited foot traffic. Next, the Postmaster General thought jacking the prices of stamps to current gas prices would be wise. Then, USPS thought closing on Saturdays would work.
Alas, nothing has helped USPS deal with its dreaded foe - the Internet.
Until, the brainiacs behind those rain, sleet and snow days had an epiphany: Junk Mail!
According to this story in AdAge.com, this latest decision may as well the next duel at the O.K. Corral between them and the newspaper community:
The Postal Regulatory Commission has approved a plan to give one of the country's biggest direct mailers a lower price for additional circulars it puts in the mail, handing newspapers the latest challenge to their traditional business.
You guessed it, kids. We are all getting more junk mail because the government is trying to save the Postal Service. I understand: that's hundreds of thousands of jobs at stake, but will it be a PR hit they can afford? Ask the National Newspaper Publishers of America:
The Postal Service should focus on cutting costs and getting the mail delivered on time -- and not on using special rates to confer a significant and unwarranted advantage on one competitor at the expense of an entire industry," said Caroline Little, president-CEO at the newspaper association, in a statement.
Of course, the NNPA and the USPS will have to hissy-fit slap each other in court because as anemic as the USPS is, the newspapers across America are hemorrhaging just the same.
Although it is kind of ironic - junk mail was SPAM before the canned meat was slang for, well, junk email. And what is going to be end of the both industries - the Internet.
The circle of life, no?