Blog
12.13
Lowe's: "Never Stop Improving" eh?
From the whiz kids that brought us brilliant introspectives into our society such as "Kate Plus 8", "Sarah Palin's Alaska" and "Toddlers and Tiaras", TLC was proud to announce "
12.06
Big Bows, Bette Midler and Nick
I am the person who will stop and rewind my DVR to watch a commercial that catches my eye. Now that we are in the thick of holiday season, we’re bombarded with commercials - mostly from car dealers and manufacturers.
05.11
HCK2 Gets All Over In-N-Out Burger
Today, five of the bravest souls at HCK2 (and our Leigha Burns [second from right and still not on our website yet]) piled into the car at the early lunch hour of 11 a.m.
04.19
PR Tips for Nonprofits
Nonprofit organizations are some of the most resourceful and creative organizations I’ve had the opportunity to work for in my career. However, with limited funding and manpower to publicize their services and missions, many can be overlooked by the press and the public.
04.13
Digital Cocktailing: A Trip to the 2011 Ad Age Digital Conference
Although my 'Empire State of Mind' is still swirling from the Ad Age Digital Conference, I am full of new ideas, insights and inspiration. It was an eye-opening experience. In case you weren't there, the two-day conference featured notable speakers, such as:
03.22
Why do you ride?
This is the question we asked of Greyhound and Peter Pan Bus Lines' customers in the latest "Uncommon Transport" campaign, which was launched last month.
03.18
The Power of Ad (Mis) Placement
Back in the day when I was a nubile voice on the radio, I worked as a traffic manager.
There is so much behind-the-curtain work that goes into placing advertisements in a stop set.
03.14
MediaCorp's Cash Grab on the Earthquake Breaks Up
In times of crisis, there is always someone salivating for an open door to make money on the side while people grieve.
Surely, there was a t-shirt vendor outside One World Trade selling press-ons reading "Never Forget" with a couple of bald eagles on each sleeve.
And of course, how many magazines are selling tchotchkeys from the War in the Middle East?
03.10
Chrysler feeling the effect of teaming with Eminem
It wouldn't be a big trade secret if we agreed Marshall Mathers (AKA Eminem) is known for dropping a few choice expletives, right?
