Blog
09.20
Are PR and Social Media BFFs?
Hey, flacks. Remember the days when you used to get all giddy when that one reporter who was seemingly dodging your call finally answers the phone? Maybe he or she just got back from the bathroom and forgot to check Caller ID, but you did it. You slayed the giant. You climbed Everest. You are indeed the king of the world. Ah, those were the days.
04.05
Does Social Media Force Us to be Antisocial?
HCK2 is a place full of social media experts. In fact, one of them is asking me (a lot) to blog, so there's my inspiration. Thanks, Doctor.
07.29
Tips for Choosing an Agency
Whether for a small one-off project or a long-term Agency of Record partnership, choosing the right agency can be a daunting task for companies. We know, we've been in your shoes before. Most of us at HCK2 have served time on the client side in terms of hiring, managing and working with agencies of all types.
07.01
A Good Partnership – Priceless
I recently read an article in Ad Age's Small Agency Diary that spoke many truths regarding the current agency-client new business process. It stated:
06.22
Why does North Texas business hear 'Taps'?
Because major brands in our fare burgh are dying, dying, dead by 2011.
06.11
Oh, and about the BP website...
...it gets a 70/100 on Google's Page Speed tool and an 83 using YSlow, Yahoo's performance utility, with 12 external Javascript scripts that could be combined into one, eight external stylesheets that could be combined into one, and 36 external background images that could be combined with CSS sprites.
06.04
Yes, I was right, but why do I feel horrible about it?
Last night, out of morbid curiosity, I visited the website of a former employer. There's no way I'll reveal what ad agency this was, but I will let you know it was probably among the worst career experiences I've had. There was something about the atmosphere and philosophy that never felt quite right.
06.02
Safety Last
One of favorite clients (oh c'mon, we love you all just the same... most of you) has just seen their new website go live.
05.11
Don't Forget About the Importance of Account Management
I read a great article in Advertising Age this morning that spoke to the importance of account management, illustrated some great examples of stewards of our division and reminded me (and hopefully all of you) of just what, and why we do it!
There was also a great quote from one of the readers - Cindy from NYC -
