Blog
05.11
HCK2 Gets All Over In-N-Out Burger
Today, five of the bravest souls at HCK2 (and our Leigha Burns [second from right and still not on our website yet]) piled into the car at the early lunch hour of 11 a.m.
11.05
How powerful is marketing and advertising? Ask baseball.
Our beloved Texas Rangers wrote the final chapter in their yet-to-be-written screenplay recently when they took their talents all the way to the World Series. (AntlersUp!)
10.12
Gap's logo has gone to scrap
Following a post about the kerfuffle Gap had caused America's shoppers, it seems the global retailer has wisened up (and possibly fired its marketing peeps).
10.08
Has Gap gone to crap?
HCK2 is an agency of many things: creative people, brilliant conversationalists, trendy folk... and a slew of parents.
Yes, we love us some kids, which in a linear universe means we love us some GAP.
08.16
Does anyone know how to get to Manhattan?
That's just one of the crazy and hilarious sayings that came out of a recent trip that myself, Benji, Heather and Melissa took with our brand new
07.23
I'm on a horse to 'It's Never Too Late' Ville
The moment you read that headline, I would be willing to bet your check that your mind did not instantly transport to Kentucky and envision the running at Churchill Downs.
No, no. You were throwing up a high-def, IMAX screen picture of Isaiah Mustafa draped in a 400-thread count towel.
06.22
Why does North Texas business hear 'Taps'?
Because major brands in our fare burgh are dying, dying, dead by 2011.
05.28
Your Hot Summer Makeover
Mention “makeover” and you may dread to think about cutting off your hair, throwing out your wardrobe and sweating through hours and hours of Pilates.
11.09
“The internet is under new management. Yours.”
In the 50s, advertising was impressive and convincing. Everyone drank the Kool-Aid.
Today, advertising has transformed. People don’t just believe what is put in front of them anymore. We are a cynical, distrusting people. It makes those of us in the integrated marketing communications field work harder and better.
06.11
Is User Experience the New Branding?
I've used Zappos.com before as an example on how big companies can push social media, but when I recently heard their named mentioned regarding their focus on user experience, it got me thinking. Zappos branding is essentially its user experience.
