Blog
10.28
Estimated Time to Read: 1 minute, 10 seconds [what’s this?]
HCK2 continues its award-winning ways
If you stopped by HCK2 Land, you would find yourself in a rainfall of orange, blue and green confetti as we welcomed four more awards into our fold.
07.14
Estimated Time to Read: 2 minutes, 28 seconds [what’s this?]
To Speak or Not To Speak. What a Question.
Recently, thanks to MediaBistro's PR Newser, we have heard from one of the most popular people on the planet - Keith Estabrook.
Who?!
In other words, Lebron James' publicist.
06.23
Estimated Time to Read: 1 minute, 0 seconds [what’s this?]
HCK2 Hee-Haws
I know the world is full of breaking news but today, nothing really screamed "PR!"
Sure, Gen. McChrystal will never give another interview and BP won't stop, but we need some good news, yes?
So, before I logout for the night, here's a joke for you and your fellow social media clan of flacks:
06.22
Estimated Time to Read: 2 minutes, 3 seconds [what’s this?]
BP: When spinning has spun way out of control
Back to the water hose with the gushing news provider that is BP.
11.09
Estimated Time to Read: 1 minute, 3 seconds [what’s this?]
“The internet is under new management. Yours.”
In the 50s, advertising was impressive and convincing. Everyone drank the Kool-Aid.
Today, advertising has transformed. People don’t just believe what is put in front of them anymore. We are a cynical, distrusting people. It makes those of us in the integrated marketing communications field work harder and better.
10.12
Estimated Time to Read: 2 minutes, 45 seconds [what’s this?]
Free Stuff in Frugal Times—A Look at Pandora
At the office, I frequently listen to Pandora, an online radio station. I’m sure many of you have heard or listen to Pandora. Pandora is not your typical radio station. It’s so much more.
05.27
Estimated Time to Read: 1 minute, 30 seconds [what’s this?]
Warren Buffett and his nail for the newspapers’ coffin
Warren Buffett – one of the world’s most beloved philanthropists, one of the richest dudes on the planet and a guy who knows a thing or two about newspapers.
04.16
Estimated Time to Read: 1 minute, 11 seconds [what’s this?]
What’s Next? BailoutBelo.com?
As all of us in the media business have been watching with baited breath, newspapers aren’t doing so well these days.
04.10
Estimated Time to Read: 1 minute, 28 seconds [what’s this?]
Meet Google: Newspaper’s New BFF?
If you believe the uber search engine’s CEO Eric E. Schmidt quote in the New York Times recently, all those reporters kicked to the curb by their publishers owe Google a big fat apology.
03.30
Estimated Time to Read: 1 minute, 5 seconds [what’s this?]
Stop the Bleeding
There is a mantra in newsrooms across the country that often goes unsaid, but typically is unavoidable, “If it bleeds, it leads.”
There is a reason why those same nestling hubs of action are full of police scanners and not Disney movies – good news does not attract ratings.
