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01.04

Heather Capps gets some "Facetime" with the DBJ

Heather Capps Facetime with the Dallas Business JournalAs PR professionals across this great region of ours know, a "Facetime" article in the Dallas Business Journal is considered a high point, a notch in the belt, a great wa

07.29

Tips for Choosing an Agency

Whether for a small one-off project or a long-term Agency of Record partnership, choosing the right agency can be a daunting task for companies. We know, we've been in your shoes before. Most of us at HCK2 have served time on the client side in terms of hiring, managing and working with agencies of all types.

08.12

It’s official: PR makes advertising its bee-yatch

Advertising Age recently published its findings and waxed melancholy about the state of advertising in the second half of 2009. To summarize, take this as a warning-slash-really-bad-pep-rally for the industry:
 

02.25

Who cares what we have to say anyway?

Recently, a survey was released based on 50 program directors among the world’s top conference organizations.

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