Blog
05.05
Want the 3 Rs of PR? Research, Read and Remember!
So, I waxed up my board and surfed the Interweb and I stopped on one of pet coves online: Lois Paul & Partners.
Never heard of her? Remedy that. I adore smart PR professionals that just get it.
04.05
Oops. No mistakes allowed.
As PR professionals, we all have the same recurring nightmare. We send a pitch with a misplaced verb. We send an e-mail with an incorrectly used word. We may even write the wrong name in an e-mail. Gasp!
