Blog
05.08
Estimated Time to Read: 3 minutes, 48 seconds [what’s this?]
“The Perfect Interview:” A Must Read for College Students
There are countless interview how-to guides on the bookshelves and online, but job pursuit protocol seems to be such common sense. That's why I’m always amazed when my expectations are not met.
04.02
Estimated Time to Read: 0 minutes, 23 seconds [what’s this?]
HCK2 Managing Partner Kenneth Kracmer Featured in CommPRO.biz
PR agency professionals know that not all new business pitches can be treated the same.
03.19
Estimated Time to Read: 2 minutes, 23 seconds [what’s this?]
Dallas Mayor Mike Rawlings Faces Mans Up Against Domestic Violence This Saturday
From Pizza Hut to now anti-puglicist, Dallas Mayor Mike Rawlings has been getting some national headlines for an important cause this weekend that is close to his heart - domestic violence.
02.15
Estimated Time to Read: 3 minutes, 10 seconds [what’s this?]
5 Things to Consider Before Sending a Press Release
In flackdom, one of the most common questions clients will ask is "When is the best time to send a press release?" Based on the original times when newspapers print and broadcast outlets gather news, the typical and universal answer is Tuesday morning between 8 and 9 a.m. ET.
01.28
Estimated Time to Read: 1 minute, 2 seconds [what’s this?]
PR pros in Dallas need to lighten up and smile
In my years of working in PR from Dallas/Fort Worth, I've met some sour individuals. You know the type? The kind of person that makes the Soup Nazi on 'Seinfeld' seem like a swell guy. It's just par for the course, I suppose.
01.20
Estimated Time to Read: 1 minute, 33 seconds [what’s this?]
In Dallas, PR is in the Stars
The answer for any beleagured sports franchise to silence critics is winning, or at least appear to be headed in that direction.
10.29
Estimated Time to Read: 1 minute, 18 seconds [what’s this?]
Who Knew Buying a Cute Purse Could Save a Life?
Located at the beautiful Samuel Lynne Galleries in Dallas’ Design District, one of our clients, Consumer Credit Counseling Services of Greater Dallas(CCCS), recently hosted its 3rd Annual Purses with a Purpose, a live and silent auction with a night of jewelry, fashion and an elegant wine pull.
06.20
Estimated Time to Read: 1 minute, 18 seconds [what’s this?]
Norma's Cafe: Proof things don't always have to change
Ever been one of those persnickety kids who complained to your parents, "Broccoli again?! You always cook the same thing." Never mind you have food on the table, you little brat, but there you are, upset at the mere thought of more food.
05.02
Estimated Time to Read: 1 minute, 34 seconds [what’s this?]
The Why of Taking a Stand
It’s no secret one tactic for brands is to make a big splash just to gain attention (Lady Gaga meat dress anyone?) But with everything, there should still be a solid why behind those actions.
03.14
Estimated Time to Read: 1 minute, 33 seconds [what’s this?]
Is Being a SME Good for Me?
Specialization. Expertise. Savvy. Or, if you are slightly more daring, adroitness.
Becoming a "Subject Matter Expert" is always a good thing because with mastery of a certain topic comes credibility, leadership and some extra cash.
We see this a lot in the wonderful world of public relations.
