Estimated Time to Read: 1 minute, 33 seconds [what’s this?]
With respect to the great Billy Joel, I'm talking about any relationship we marketers have with our clients.
There was a nice article in Ad Age that brought this song to mind. Phil Johnson wrote about "the best way to lose a client."
Estimated Time to Read: 1 minute, 44 seconds [what’s this?]
I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.
I’ve blogged about this once before, but it’s time to get back to the basics once again and discuss how to build successful relationships with key media.