Blog
02.15
Estimated Time to Read: 1 minute, 33 seconds [what’s this?]
It's a matter of trust
With respect to the great Billy Joel, I'm talking about any relationship we marketers have with our clients.
There was a nice article in Ad Age that brought this song to mind. Phil Johnson wrote about "the best way to lose a client."
11.17
Estimated Time to Read: 1 minute, 44 seconds [what’s this?]
Back to the drawing board: Building media relationships
I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.
I’ve blogged about this once before, but it’s time to get back to the basics once again and discuss how to build successful relationships with key media.
06.17
Estimated Time to Read: 1 minute, 50 seconds [what’s this?]
Social Media: R.I.P. for P.R.?
“You twits out there are the death knell of public relations!”
