Blog
04.21
HCK2 Earns White House Attention
At HCK2, we create innovative solutions through creative design, interactive development or public relations that make us proud. Better yet, they make our clients proud.
11.04
NewsCorp Puts MySpace on Notice, Pets.com Sock Puppet Comes Out of Hiding to Offer Consolation
Pets.com Sock Puppet So, how ya' feelin'?
MySpace Mood: Crappy
Pets.com Sock Puppet I read on my Kindle that Murdoch has put you on notice in light of unsustainable losses this quarter.
07.01
8 Facebook-based Movies I'd Prefer Over "Mafia Wars"
The "Arrested Development" movie never got made. That still stings. Now, rumor has it the wells of originality responsible for today's box office offerings are vomiting salt into that nearly healed wound by contemplating a movie based on the "Mafia Wars" Facebook game.
06.10
GM PR: Drive your 'Chevy' over a levee. We sell 'Chevrolets'.
According to the New York Times automobile blog "Wheels", a "poorly written memo" has made its way across the country (Thanks, Mr. Internet) much to the chagrin of GM executives stewing over the use of a single word.
06.26
Pushing Forward
One of the tenets of our "Interactive" culture at HCK2 is staying current with the latest trends. Even if these trends have no immediate benefit to our clients, we do our best to make sure nothing slips past us.
06.11
Is User Experience the New Branding?
I've used Zappos.com before as an example on how big companies can push social media, but when I recently heard their named mentioned regarding their focus on user experience, it got me thinking. Zappos branding is essentially its user experience.
05.12
The Power of Planning
For our clients, when starting a new Web site, we always stress how important it is to resist jumping right to the design and development portions and really put meticulous thought into the planning process. I'm currently in the middle of renovating my home.
