Friends of Michael & Partners:

With numerous vacation schedules and various programs in holding patterns, the summer is often a “slower” time for marketing and communications departments. 

In this issue, we explore how marcom professionals can capitalize on this time to get “back to the basics” of a fine-tuned communications program.  From reprioritizing media relations goals to overhauling out-of-date Web site content, take the time now to gear up for a strong finish to 2007.

We hope you enjoy the second issue of our e-newsletter, Frequency, and we invite you to visit our Web site at www.michaelpartners.com to review more of our client success stories and recent news.

Stay tuned for some exciting M&P news coming this summer!

PR 101: Back to Basics

According to the Public Relations Society of America, “Public relations helps an organization and its publics adapt mutually to each other.” But what does that really mean? Let’s explore who needs PR, what its limitations are and how (and when) PR can benefit your team and your company.

Revisit your Web Site

Your team hands out business cards and brochures daily.  Press releases and e-mails carry the company signature. Advertising and promotions push prospects and visitors toward your home page.  These are all vital corporate marketing elements that tie back directly to your online presence.