Sirific Wireless Web Site

As a leading-edge communications electronics designer and developer, Sirific Wireless Ltd. (Sirific) wanted to refresh its existing Web site to reflect its innovative role in the wireless and cellular device market and support a new product rollout.

To increase the site’s emphasis on its benefits, diverse markets and competitive product families, Sirific was looking for a new, exciting feel for the site that reflected the fast-pace and energy of its market and incorporated movement throughout the site. The company also wanted to add easy-to-use functionality for a secure customer login area and internal content updates.

M&P collaborated with the Sirific marketing team to organize a new site map and select a vibrant, modern color family to resonate with global manufacturers and accommodate a growing group of product families.

The new layout of the site focused attention on key graphic elements depicting real-world applications and user benefits while organizing important information on Sirific and its technology solutions in a simple, easy-to-navigate menu.

• A fast-moving, multiple-loop Flash sequence on the redesigned home page draws customers into the site and highlights key messages, technology benefits and product features
• The customer login is included on every page and brief page content includes efficiently positioned downloadable files to minimize scrolling and searching
• Customer and visitor access to appropriate information through a customized content management system (CMS) that simplifies content additions and ties company-determined user permission levels to an internally-managed database of product and marketing documents

The new Web site completed for Sirific’s product introduction allowed prospects, customers, partners and investors to share in the excitement of the launch with a new online look for the company and brand that helped Sirific Be Seen.

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