Friends of HCK2 Partners:

In the most recent edition of Frequency, we launched our new agency name and branding -- HCK2 Partners. While we are still the same great firm with the same talented group of professionals, we are more excited about our industry and business than ever before. In fact, the past month has been very exciting for us on a number of fronts.

We sincerely appreciate the very positive feedback about the new company name and branding from our clients, peers, friends and vendors. Those familiar with our firm know the agency transition has been an important milestone for our growing team. The core of our success stems from the experience we gained as Michael & Partners and from our commitment to long-term client and vendor partnerships.

The previous newsletter also addressed the power and value of ongoing strategic planning. In the past few weeks alone, we have already begun scheduling 2008 strategic planning sessions with clients and preliminary planning sessions with prospective client partners seeking integrating marketing communications programs.

The measurable results and returns on investments (ROI) we’ve secured for our clients across a variety of core industries illustrates the power of strategically linking public relations, branding, interactive/Web, collateral pieces and advertising services. HCK2’s one-stop shop approach to partnering with clients is steadily gaining favor with industry experts and marketing executives alike.

Thanks again to all of our clients and friends for your ongoing support. Your feedback and referrals are invaluable, and we welcome you to continue to share both with us.

We hope you enjoy this edition of Frequency, and remember that we are always just a phone call or e-mail away.

New Tools Don’t Replace a Solid Strategy

Integrated marketing campaigns are nothing new to any industry. While some of the buzzwords and terminology have changed, established and emerging companies alike rely on many of the same, time-tested marketing communications principles and vehicles to drive credibility and awareness. The desired outcome remains the same – building brands and driving prospects toward becoming qualified sales leads.