Nov. 2008, Vol. 8.2
When to Outsource Your PR Strategy
In evaluating 2009 budgets, consider these 10 questions when deciding on outsourcing public relations
In the midst of an economic downturn, many companies are assessing internal operations and evaluating how to strengthen their position with budgets being trimmed at every corner.
With tightening budgets inevitably translating into fewer resources, enhancing corporate positioning becomes a challenge for any organization. While some companies may choose to cut back on communications initiatives, now is the time to take advantage of outsourcing and build on your strategic goals.
Outsourcing public relations offers many benefits that can add to the strength of your internal PR team - think of the right partner firm as an extension of your team. With a PR agency, you can develop a clear, strategic plan that remains focused on your PR goals without the interference of competing projects.
An agency also provides time to develop and maintain relationships with key media, proactively seek editorial opportunities and generate new, big ideas for your company. In addition, companies can leverage an agency’s latest communications technologies to stay up to date on editorial contacts and media placements, without acquiring the overhead costs of purchasing this software on your own.
To further determine if outsourcing is an appropriate option for your company, consider these ten questions:
If any of these questions apply to your public relations strategy, consider outsourcing with an external team who can focus on building a campaign that will accomplish your PR goals and strengthen your position as an industry leader.
The Role of an Interactive Firm in Web Site Evaluation
An outside eye brings fresh perspective to your most outward marketing tool
By far, one of the most common requests we hear as an integrated marketing communications firm is to evaluate an existing Web site and share our candid feedback. In this situation, companies are usually looking for an outside, unbiased perspective on whether or not a Web site redo is a must-do. While some may think a quick 30-second click through will give you the answer, a much more thorough evaluation by interactive experts is necessary to know how your Web site measures up.
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