To herd cattle, you need a cowboy. To build a Web site, you need a geek. Our team is a little bit of both.
Behind a wall of discarded Red Bull cans and overheated BSG DVDs resides a group of specialists that intertwine a mastery of Web technology with a savvy understanding of how to apply it to your organization's marketing objectives. We begin with a broad strategy, identify essential functionalities that serve your user needs, and develop a finished product whose HTML is as beautiful to behold as its visual design.
That's the geeky part. When it comes to evolving Web technologies, usability and design, we are cowboys – unafraid, unrelenting and unapologetic. We are Randolph Scott with a lightsaber. We are vigilantes on Vespas. And we're the best men for the job.
Interactive Strategy & Research
Your interactive project begins with an exercise to determine specific organizational objectives, analyze target audiences and identify the needs of those audiences as they interact with the finished product. You don't have to be a Web expert. We live and breathe the Web, and can use that experience to quickly transform a nebulous vision statement into an airtight tactical plan.
Information Architecture & Interaction Design
Unlike many Web design firms, we don't toss the framework of your site to the first person on staff with free time. We assign experienced information architects to analyze your content and apply it to a structure that is intuitive and usable. This same team will then walk through every feasible interaction to determine exactly how your site will respond to each click prior to design.
Content is king, but it suffers irreparably when the monarchy's undiverting lineage has rendered it insane. Content demands context – as such, you can't afford to let your message get lost in a cloud of hazy reason or a maze of clicks. Our copywriters can take a fresh look at your content and make it engaging, informative and direct.
Our Web designers take a carefully considered, user-driven approach to visuals. Every color, every font, and every position of every element is measured against proven industry standards for eye flow, legibility and usability. We'd like to say we wish it was simpler. But the payoff – a beautiful, functional design that makes you and your audience swoon – makes every second of labor worthwhile.
Development, Accessibility & Optimization
Our developers write code to modern W3C standards which, beyond increasing site performance and maintaining stability, make a site friendlier to organic search engine optimization – which means search engines can read maximum content at maximum efficiency without adding cumbersome keywords. In addition, we code every site to be accessible by the visually impaired in compliance with Section 508 of the Disabilities Act. Once the site has been developed, we initiate a complete testing and debugging exercise that includes testing functionality in modern browsers and validating code.
A content management system enables you to structure, edit and expand your site’s content while managing administrators at multiple levels of access. To achieve maximum flexibility and stability, we develop using Drupal – a powerful, expandable, open-source platform currently in use by Discovery Channel, United Nations, Sony, MTV UK, NASA, AOL, Warner Brothers Records, NATO, Greenpeace and more.
Planning & Coordination
We facilitate seamless, ongoing communication between you and our interactive team throughout development. Immersed in industry best practices as well as the needs of your organization, our project managers create an essential bridge between groups that tend to speak different languages. We deliver accurate reporting and status updates while helping you plan beyond the launch of your new site.
Extranets, Web Portals & Product Interfaces
Our team is versed in the communication and interaction needs of organizations with multiple offices, mobile sales forces and broad customer bases. We can construct a suite of tools that allows you and your clients to share documents, manage tasks and databases and access vital information and software in a secure, stable Web interface.
Blogs & Social Networks
Unlike more traditional media outlets, blogs and social networks can open the door to valuable, real-time interactions with your target audiences. However, understanding how to open that door isn’t as easy as you would think. Not only can we build these tools for you, we can walk you through the steps to help blogs and social networking become a direct line of contact to the core of your customer base. The feedback and ideas gained from a larger social network not only serve as marketing tools, they can also expose new and creative uses for your products or services.
Real Simple Syndication (RSS) can add a new dimension to your Web presence by allowing users to receive updates from your organization as they are added to your site. Through our expertise in RSS, we can facilitate immediate, automatic communication with your customers. In essence, instead of users visiting your Web site, we can have your Web site visit the user.
Motion Graphics & Animation
Our team has expertise in the design and construction of interactive product demos, promotional videos and "whiz-bang" animated presentations. In addition, while every Web site we build must offer complete solutions in W3C standard code, these sites can be enhanced with tasteful, functional applications of motion and animation to real-time stock tickers, revolving news headlines, enhanced photo libraries, interactive maps and more.
E-mail marketing can be a cost-effective supplement to your ongoing outreach programs, and we can construct these programs to be directed and effective while offering a number of solutions to measure return. Our turnkey approach includes the design of compliant templates, coding and development, and distribution through non-SPAM listed providers.
With faster, more reliable mobile Internet being delivered by service providers, the number of cell phone owners with mobile Internet access will soon outnumber those who access the Internet solely from the home or office. To meet this growing demand, our code degrades gracefully to mobile devices. Even beyond that graceful degradation, we can help determine what elements of your site are most crucial or desirable to your audience and design them into an attractive, simple, enviable mobile interface.