Austin Industries
E-mail Marketing Case Study
To announce the launch of the Web site to Austin employees, partners and clients, HCK2 created and coded four HTML e-mail templates, one each for Austin Bridge and Road, Austin Commercial, Austin Industrial and the parent Austin Industries.
With an enthusiastic announcement from the Austin CEO, the e-mail promoted the new site's enhanced functionality through advanced browsing and search features and highlighted Austin's commitment to safety, business partners, community involvement and environmental impact. Each e-mail directed visitors to the corresponding operating company’s landing page.
