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City of Farmers Branch

Web Site Case Study

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Drawing upon the latest development techniques, best practices, city goals and big ideas for what could be, HCK2 designed and implemented a new Web presence that immediately set the benchmark for city sites everywhere.

Because branding doesn’t stop with visuals, a Web site overhaul was needed to build equity through an experience of ease and approachability. From re-scoped information architecture and interaction design to revised content and graphics, the site required visual impact while remaining clean and consistent.

The HCK2 interactive team dedicated months of information architecture, creative design, back-end coding, debugging and testing to deliver a completely new Web site that complies with modern usability standards and benchmarks. Today, the site is a destination for all current and prospective residents and business owners who want to discover, live, protect, play and work in this “city in a park.”

To view the site, please visit www.farmersbranch.info.