Fonality
Fonality is a business communications company focused on bringing enterprise-level communications services to small and mid-size business (SMBs) across verticals. To be successful, they leveraged the power of cloud computing and introduced a software-based business model, which was a significant differentiation in a more than 40-year-old industry. There were many challenges that involved educating the business community about cloud computing and introducing a new delivery system for telecom services. They sought a strategic public relations partner to articulate their story to make a major impact.

