Public Relations Case Study Case Study
In December 2010, Fonality engaged HCK2 Partners to initiate a public relations blitz that would expose them to a new community, introduce a new product and position them as thought leaders.
For the market launch, HCK2 crafted a story to emphasize the vibrancy of the D/FW community with its talented workforce and favorable business climate. The product launch strategy targeted broader technology media, as opposed to conventional telecom trade outlets to position Fonality as a software company, rather than a typical Telco. To emphasize thought leadership, HCK2 crafted a narrative around a market survey that pointed directly to Fonality's solutions.
HCK2’s overarching strategy for Fonality’s market launch, new product announcement and thought leadership initiative achieved outstanding results, including:
-National and local media saturation, with substantial Associated Press pickup and high profile coverage on market leading radio stations, KRLD-AM and WBAP-AM
-In-depth profile on KRLD’s “CEO Spotlight”
-Cover story in a local business journal
Product announcement coverage included:
Thought leadership placement in outlets such as:
-The Wall Street Journal
-AOL Small Business