There is a true strategy behind effective advertising that captures the audience’s attention through broadcast and print materials geared to influence your audiences to action. But imagine the power of your message backed by someone else talking about it, such as a segment on the 10 o’clock news or a front-page feature story in the daily newspaper.
Public relations is rooted in in third-party credibility. And HCK2 specializes in implementing PR as an additional – and often crucial – phase to your ultimate goal: generating brand awareness, driving the conversation, creating the buzz and influencing your bottom line. Not a bad way to spend a dollar, eh?
Strategic Messaging & Materials Development
This crucial strategy in our communications process is used as a foundation for all public relations and marketing initiatives. We view key messaging as an integral first step for initial outreach and future communications endeavors. HCK2 will develop consistent verbiage based from interviews with key members of your team to ultimately develop high-level and targeted messaging to be in-person, in print or online. Having a singular, concise voice that resonates with target audiences will set the tone and drive all communications programs for measurable results.
HCK2 will generate company/brand awareness through ongoing media relations efforts that reach target audiences via print, online and broadcast media. We will help uncover the most appropriate media outlets and editorial contacts, and develop pitch ideas jointly with your team to ensure consensus. Through drafting and distributing media materials to targeted media, HCK2 will be able to clearly communicate company news to those who report it.
Industry Analyst Relations
HCK2 reaches out to analysts – a key target audience for many companies – as part of a larger communications program to coordinate briefings and share company announcements. We leverage familiarity with industry and technology research firms to enhance our clients’ visibility and credibility with influencers in key marketplace sectors. Building rapport with target analysts and firms enhances third-party credibility for new companies, products, services and strategies, increasing opportunity for business development, industry speaking opportunities and even award recognition.
Most organizations in any industry don’t want to consider “the worst-case scenario,” but being prepared for it will only help prevent losing control over audience perception or even the story. HCK2 helps clients prepare for crisis situations by developing a clear, comprehensive plan, as well as support materials that outline the strategy and tactics to ensure one voice for the company. Our PR team understands how to effectively maintain relations with the public, government agencies, news media, employees, shareholders and other affected parties, on behalf of an organization involved in an unexpected crisis. We will outline the strategy and tactics to ensure one voice for the company before you need it.
HCK2 strategically reaches out to key legislators, lobbyists and other government influencers to help communicate client messaging in support of specific action. When it comes to public affairs, HCK2 targets the appropriate committees, CEOs and representatives in the event your purpose delves into policy. We can serve as your communications partner to share your message directly and respond quickly.
HCK2 serves as a conduit for information between management and your employees – your ambassadors. Your staff is the first line of defense for your brand. HCK2 works to capture their attention first through newsletters, Intranet pages, management memos, position statements, presentations and even special events to share company updates, management policies, HR benefits and business growth initiatives.
HCK2 acts as our clients’ arms to reach out to the community through local programs and philanthropic organizations. Leveraging experience in community awareness, we help generate buzz and credibility for clients through grassroots opportunities. HCK2 can help create manageable strategies as part of an overall community relations program to catch the attention of your key influencers.
White Papers & Bylines
The media has an acronym they use for key points of view – SMEs for subject matter experts. Your audiences need to hear from you, learn your thoughts and understand what makes you an expert. HCK2 positions our clients’ SMEs through in-depth white papers or timely bylines to further showcase executives’ expertise, while generating additional awareness about the company/brand involved.
Your spokesperson is the face of your company and should be properly prepared to deliver your organization’s message to the media and key audiences. To help prepare spokespeople on delivering key messaging, HCK2 leads professional media training sessions for dealing with various types of media outlets, reporters, topics, scenarios and crisis situations. Through a crash course in media theory 101, videotaped exercises and peer feedback, HCK2’s media mavens will help you master the tricks of the trade to communicate your message effectively.
HCK2 researches, identifies, secures and coordinates speaking opportunities to leverage executive thought leadership and generate company awareness. In addition, we can assist in speech writing and coordination to ensure company messaging is incorporated. You determine the size of the forum; and we will work on the strength of your outreach.
HCK2 researches and identifies award opportunities with key media outlets and organizations to promote clients’ philanthropic work, product innovation and leadership. HCK2 can also assist in the development of award submissions to ensure consistent company messaging, complemented by creative writing that captures judges’ attention.