Sarah Wicks

PR Account Director + Content Strategist

Sarah is a strategist, storyteller and media relations expert with a decade of agency experience and a sharp eye for what makes a brand worth talking about.

She works closely with clients to uncover and articulate the narratives that set them apart, guiding strategy from the first conversation through final execution and beyond.

With a decade of agency experience, Sarah has built a well-rounded foundation across every facet of media relations. Her portfolio spans an impressive range of industries, from Amazon and c-suite thought leadership to healthcare, municipal finance, real estate and startup brands,  with a deep specialization in luxury senior living. At the core of her work is a simple but powerful belief: the right story, told the right way, doesn’t just build awareness it builds lasting brand equity.

An Oklahoma native and proud Sooner, Sarah earned her Bachelor of Science degree in public relations from the University of Oklahoma before making DFW home. When she’s not shaping client strategy, she’s cheering on the Stars or chasing the perfect meal, glass of wine or hidden gem around every corner of DFW alongside her husband, daughter and the family and friends who keep her grounded.