St. Philip’s School & Community Center partnered with HCK2 to strengthen its admissions marketing and reach prospective families in targeted areas of Dallas.

Across multiple admissions cycles, HCK2 developed integrated campaigns designed to move families through the full enrollment journey—from initial awareness and inquiry to campus visits, applications and ultimately enrollment.

The Challenge

The goal wasn’t simply to generate more awareness for St. Philip’s. The school needed to reach the right prospective families and turn that awareness into meaningful admissions activity.

That meant developing a campaign that could target priority ZIP codes, generate qualified inquiries, drive attendance at recruitment events and ultimately increase applications and enrollment.

The Solution

HCK2 developed the creative and messaging strategy for integrated admissions campaigns spanning digital advertising, geofencing, paid social and email marketing.

Our team wrote and designed campaign creative across channels, using targeted media to reach prospective families in priority geographic areas and retargeting audiences who had already shown interest.

Each campaign followed the admissions funnel, with messaging and calls to action designed to move prospective families from awareness to inquiry, campus engagement and application.

Admissions Campaign Creative

The Results

The 2022–2023 admissions campaign exceeded goals at multiple points in the enrollment funnel. Qualified inquiries finished 28% above goal, submitted applications exceeded goal by 18%, and new student enrollment finished 28% above goal.

HCK2 continued the strategy for the 2024–2025 admissions cycle, generating 2.5 million impressions and 4,126 clicks while driving 260 qualified inquiries, 72 campus tours and 62 applications.

Across both campaigns, targeted digital marketing helped St. Philip’s move beyond awareness metrics to generate measurable action throughout the admissions journey.