Another Reason Why We Still Need the Media
by Kenneth Kracmer
Estimated reading time: 1 minute, 42 seconds
The ongoing debate about how the media is dying, evolving, this or that, seems to escalate at times but never really goes away. However, I feel compelled to inject some positive mojo for consideration.
Personally, the reality that 2013 is almost halfway over is sinking in following a series of unfortunate events that have made major headlines.
For example, April 17 will forever more be one of those dates etched into my life. I was in Ottawa following a long day of client meetings and all of the sudden my cell phone and email box began filling up with inquiries from close friends out of genuine concern. Most people know that my dad was born and recently buried in West, Texas, and that I still have quite a few family members living there.
News quickly spreadof the fertilizer explosion that killed 14 and changed the small, farm community forever. I was amazed the story had reached the Canadian press and that it received continuous broadcast coverage for more than 24 hours so far north of tiny West. As sad as the news was to hear, I found comfort in the flow of information and continuous outpouring of support from fellow Texans.
Now that we are well into the month of May and the unpredictable spring storms are terrorizing the south central U.S., the headlines are filled with tragedy and destruction in the aftermath of deadly tornado outbreaks. Similar to the tragedy in West, the media coverage has been thorough and compelling.
An informed public tends to be more compassionate and responsive in times of need. The outpouring of volunteers and support in the face of terrible natural and manmade disasters actually restores my faith in humanity and creates a sense of community that unfortunately is not seen in our day-to-day lives.
In the end, we need the media. It has a clear and present place in our lives. For those who question its role, I fear a society without a lens on it.
Many know HCK2 Partners for our work, strong relationships with clients, fun(ny) t-shirts and company events. But some don’t know that one of our pillars we pride ourselves on is community involvement and giving back to causes that have a deep place in our heart.
Estimated reading time: 1 minute, 25 secondsRead More »
Estimated reading time: 1 minute, 45 secondsRead More »
As a full-service marketing agency, HCK2 is filled with knowledge workers. We communicate news and information in a variety of ways, whether through press releases, brochures, or websites, we thrive on developing creative ways to convey that information.
Estimated reading time: 3 minutes, 11 secondsRead More »
In today’s world of marketing needs, demands are higher than ever before. Companies need their brand message to be on-point, their websites to achieve stronger user experience, and their recent news visible with top media outlets. Talk about a tall order! So what is the best path forward? Hire a marketing agency that operates on specialists, not generalists.
Estimated reading time: 2 minutes, 14 secondsRead More »