Can a PR Stunt Change the World?

by Kenneth Kracmer

Estimated reading time: 1 minute, 14 seconds

Conservative lightening rod talk show host Glenn Beck stated in an interview yesterday that he "regrets helping tear the country apart." Perhaps more interesting than the interview itself was a subsequent article written for professional communicators that questioned motives for Mr. Beck's new approach. I don't follow Mr. Beck, but I thought the discussion as a whole was quite interesting.

To summarize, Mr. Beck asked if the nation wouldn't be better off if politicians and political party members united over principles instead of just the problems. The article referred to his comments as his mea culpa and questioned whether it was a sincere gesture or a PR stunt.

Frankly, I have no idea, but if a PR stunt (as it was termed by one expert) could unite both sides of the aisle and lead to progress, then I think a big dose of PR might be just what this country needs. PR professionals would finally be revered as problem solvers and heroes for restoring the US to its height of greatness through a series of contrarian movements.

Sadly, I tend to be a little more realistic. As powerful as PR can be toward helping campaigns become movements, I am afraid it might take a series of similar PR stunts from the Becks on both sides to get everything back on track. That said, it could be the beginning of something brilliant – all born from a simple PR stunt. Stay tuned…

Recent Posts

Abolishing Google’s Ad Position Metric

- September 30, 2019

Good news or bad news for your brand?

On September 30, Google is slated to update the search engine results pages (SERPs) again with the “ad position sunset” change. Marketers can now use the new metrics to optimize and inform business based on the impressions and results. 

Estimated reading time: 3 minutes, 14 seconds

Read More »

Busting Hunger in Dallas ISD

By: Jennifer Powell
- August 03, 2017

Many know HCK2 Partners for our work, strong relationships with clients, fun(ny) t-shirts and company events. But some don’t know that one of our pillars we pride ourselves on is community involvement and giving back to causes that have a deep place in our heart. 

Estimated reading time: 1 minute, 25 seconds

Read More »

HCK2 to host Social Media Day in Dallas and Addison - #TXSMDay

By: Laurie Nelson
- June 26, 2017

It’s official, even Mashable agrees! HCK2 is bringing Social Media Day to our home town of Addison, as well as Dallas on Friday, June 30. 

Estimated reading time: 1 minute, 45 seconds

Read More »

Hands Aren’t Just for Mashing Keyboards – A Case for Picking Up a New Hobby

By: Eric Ojeda
- June 09, 2017

As a full-service marketing agency, HCK2 is filled with knowledge workers. We communicate news and information in a variety of ways, whether through press releases, brochures, or websites, we thrive on developing creative ways to convey that information.

Estimated reading time: 3 minutes, 11 seconds

Read More »

HCK2 Client, NTT DATA, Wins Two D CEO Awards

By: Drew Wilson
- May 30, 2017

One of HCK2’s technology clients, NTT DATA Services, was recently awarded two prestigious honors at the 2017 Mergers and Acquisitions Awards presented by D CEO and Association for Corporate Growth.

Estimated reading time: 1 minute, 33 seconds

Read More »