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Can a PR Stunt Change the World?

by Kenneth Kracmer
Jan
27
2014

Estimated reading time: 1 minute, 14 seconds

Conservative lightening rod talk show host Glenn Beck stated in an interview yesterday that he "regrets helping tear the country apart." Perhaps more interesting than the interview itself was a subsequent article written for professional communicators that questioned motives for Mr. Beck's new approach. I don't follow Mr. Beck, but I thought the discussion as a whole was quite interesting.

To summarize, Mr. Beck asked if the nation wouldn't be better off if politicians and political party members united over principles instead of just the problems. The article referred to his comments as his mea culpa and questioned whether it was a sincere gesture or a PR stunt.

Frankly, I have no idea, but if a PR stunt (as it was termed by one expert) could unite both sides of the aisle and lead to progress, then I think a big dose of PR might be just what this country needs. PR professionals would finally be revered as problem solvers and heroes for restoring the US to its height of greatness through a series of contrarian movements.

Sadly, I tend to be a little more realistic. As powerful as PR can be toward helping campaigns become movements, I am afraid it might take a series of similar PR stunts from the Becks on both sides to get everything back on track. That said, it could be the beginning of something brilliant – all born from a simple PR stunt. Stay tuned…

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