Blog

Hey Kids, Let's Practice Safe Tweeting

by Christy Morris
Jul
24
2012

Estimated reading time: 1 minute, 19 seconds

At what point do you acknowledge you have checked out from the world around you?

Better question, at what point is it “okay” to piggyback on a national news story and promote a dress by the media doll diva, Kim Kardashian? Time to recruit some reputation management 101 crash courses, if you ask us.  We have brought you a recent tweet from Celeb Boutique, a UK online retailer, which was posted online during the aftermaths of the Aurora, CO shooting:

“#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html …”

As PR professionals, we are taught to look before we jump (although sometimes we tend to just take a flying leap) and be informed of what is going on around us, not just in the U.S. but in countries abroad.

With all the coverage of the Aurora shooting, let’s face it; most Americans knew exactly what Twitter was talking about. But what about those Twitter users who don’t live in the U.S.? Do we expect them to know what’s taking place in our culture when sometimes we can’t do the same?

The availability of social media allows us to push our clients out ASAP to our target audiences, but with that comes responsibility to be informed of current news. We have to be aware about what is being said and listen to online conversations.

It’s like your mom used to always say, “Stop, Look and Listen Practice Safe Tweeting.”

Recent Posts

Abolishing Google’s Ad Position Metric

- September 30, 2019

Good news or bad news for your brand?

On September 30, Google is slated to update the search engine results pages (SERPs) again with the “ad position sunset” change. Marketers can now use the new metrics to optimize and inform business based on the impressions and results. 

Estimated reading time: 3 minutes, 14 seconds

Read More »

Busting Hunger in Dallas ISD

By: Jennifer Powell
- August 03, 2017

Many know HCK2 Partners for our work, strong relationships with clients, fun(ny) t-shirts and company events. But some don’t know that one of our pillars we pride ourselves on is community involvement and giving back to causes that have a deep place in our heart. 

Estimated reading time: 1 minute, 25 seconds

Read More »

HCK2 to host Social Media Day in Dallas and Addison - #TXSMDay

By: Laurie Nelson
- June 26, 2017

It’s official, even Mashable agrees! HCK2 is bringing Social Media Day to our home town of Addison, as well as Dallas on Friday, June 30. 

Estimated reading time: 1 minute, 45 seconds

Read More »

Hands Aren’t Just for Mashing Keyboards – A Case for Picking Up a New Hobby

By: Eric Ojeda
- June 09, 2017

As a full-service marketing agency, HCK2 is filled with knowledge workers. We communicate news and information in a variety of ways, whether through press releases, brochures, or websites, we thrive on developing creative ways to convey that information.

Estimated reading time: 3 minutes, 11 seconds

Read More »

HCK2 Client, NTT DATA, Wins Two D CEO Awards

By: Drew Wilson
- May 30, 2017

One of HCK2’s technology clients, NTT DATA Services, was recently awarded two prestigious honors at the 2017 Mergers and Acquisitions Awards presented by D CEO and Association for Corporate Growth.

Estimated reading time: 1 minute, 33 seconds

Read More »

Pages