Creativity is Blooming

The azaleas are blooming in Highland Park, and so is creativity in retail around Highland Park Village. This afternoon, while there for a quick caffeinated pick-me-up, I noticed another great example of mobile retail – The Cynthia Rowley Shop on Wheels.

Her mobile clothing store kicked off its cross-country tour in Atlanta late February and has made its way to Dallas this week!

This is just another example of the great experimentation with creativity currently being used across consumer markets. For example, Green House Truck in Dallas and Hey Cupcake in Austin have been taking their mouth-watering bites out to hungry patrons. And now it’s time for retail to try their hand at this same great adventure.

This is a perfect way to test a new market or try out a future store location. We encourage our clients to find creativity in how they deliver a message, product or service to their target audiences. Break through the clutter, offer a unique experience and something special of which shoppers will have to tell their friends!