Tales from a Selfie Experiment
I started strong.
And very soon I had to get creative to have something to post every day. As I passed ideas through my “is this newsworthy?” filter, I started to realize that I live a pretty routine life. So I dug into old photos, used hashtags like #wcw (woman crush Wednesday), #tbt (throwback Thursday), etc.
In the end, what was supposed to be 60 consecutive days of selfies (photos of myself for you selfie purists), turned into 23. #fail
I learned a few things that will help individuals and brands keep up a strong social media presence:
- Plan in advance! If you are somewhere fun or interesting, take more than one photo! Think about what you’re doing next week to have an idea of what you’ll post.
- Use existing hashtags! Relying on the #wcw or #tbt was helpful because it gave me a guide in what to post.
- Selfies with animals perform really well! My most likes included cats or a peacock.
- Don’t give up! Stay consistent with the posts. Or at least hire someone who can be consistent.
- Track what is working (for me, selfies with cats) and give the people what they want!
Through this, I now have a new found respect for individuals like Brodie Smith or the guys at Dude Perfect who make a living by generating social content. It’s hard work, but can generate great opportunities if done well and consistently.