Tips for Choosing an Agency

Whether for a small one-off project or a long-term Agency of Record partnership, choosing the right agency can be a daunting task for companies. We know, we’ve been in your shoes before. Most of us at HCK2 have served time on the client side in terms of hiring, managing and working with agencies of all types.

So when I came across an article by this morning, I had to share it with everyone. It provides the top 10 pieces of advice for clients everywhere, when looking to partner with an agency.

Here’s the quick rundown:

1. Are you ready?

2. What is your process?

3. Can you marry them?

4. Are they the right size? (which I might add – … “for you?” And are their ideas the right size? Because remember: it’s not the size of the agency that matters, it’s the size of their ideas)

5. Do they have the right industry experience?

6. Are they creative: strategic or tactical?

7. Where is the agency in their life cycle?

8. Is the agency led by dead people? (this just sounds funny, but makes sense)

9. Are they progressive?

10. Can you let them be successful?

These are really important questions to ask yourself. It’s important to find the right “partner”, but it’s even more important to go into the relationship (or even the search for a relationship) being sure of what you want and need. You need to make sure that the process and the partner are right for YOU.