Your Hot Summer Makeover

Mention “makeover” and you may dread to think about cutting off your hair, throwing out your wardrobe and sweating through hours and hours of Pilates.

However, the end result is a feeling of rejuvenation and a fresh start. With that in mind, have you considered how this ritual can be taken to the next level and incorporate the same principles of reorganization, focus and renewal to your business?

At HCK2, we have and think you should.

While a summer makeover can provide a confident transition into warmer seasons, a summer makeover at your business allows for a re-evaluation of the annual strategic plan that could transition your company into first quarter of execution with more results.

HCK2 recommends that all strategic plans and campaigns be evaluated at least on a quarterly basis

to determine metrics, milestones and the need for any adjustments for the remainder of the year.

Although it may feel like the annual budgeting and planning process just ended, in reality, 25 percent of the calendar year is already completed. The good news is that there is still time to make adjustments to the overall strategy and reach those annual goals. This corporate makeover could help your C-suite team renew the determination to reach the most critical objectives for the year.

How would we recommend approaching a corporate summer makeover?

First, consider how the company is performing quarter-over-quarter and year-over-year. Then, ask where is the business growth going to come from this year? Have all your new product/service launches, geographic expansion, new verticals or strategic partnerships been considered and leveraged?

Finally, consider these simple tips:

Assemble all of the tools you will need for the project
Make a written list of what you want to accomplish.
Don’t leave until you are done.
Start at the top and work your way down
Be realistic with your cleaning and your business goals
Consider if the key decision makers, influencers, prospects and clients are being reached
Refresh the corporate key messaging to align with your goals if necessary
Integrate your communications activities so the online presence is maximized
Stay mindful of your existing customer base and optimize organic growth as a part of your growth strategy.