Pivoting During a Pandemic

Throughout our 22 years in business, HCK2 has built a strong competency around the need to pivot, both at a strategic level and in the logistics. Our team has an innate capacity to make adjustments on the fly, to adjust strategies when necessary and to pivot in ways that still achieve our clients’ goals. In fact, this skillset has informed our unique one-agency model, which allows our teams to flex across disciplines to deliver exactly what is needed, when it’s needed.

This is an important capability at any time, but especially during the COVID-19 pandemic. In the past 90 days, we have successfully pivoted for clients across industries and driven some significant media results by working closely with each client team.

Here’s a snapshot of how HCK2 successfully pivoted on behalf of our clients:

Challenge:

A rapidly growing startup in the health tech space, needed HCK2 to quickly pivot from its current public relations plan due to COVID-19’s spread through the U.S. The team was able to quickly launch media relations efforts to promote initiatives the company was undertaking to support the pandemic.

Results:
4 weeks, 2.76+M audience reach, $230K in PR value

Challenge:

A Texas-based national accounting firm needed help communicating to small- and mid-market business owners the regulations associated with the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Our HCK2 team launched a targeted PR campaign, which drove an overwhelmingly positive response from the marketplace, with the client reporting a dramatic rise in all engagement metrics.

Results: 
7 weeks, 49.7+M audience reach, $380K in PR value

Challenge:

A Texas-based, mid-sized commercial law firm experienced a sharp increase in demand for legal insight and analysis for multiple COVID-19 related issues. HCK2 quickly secured widespread coverage for the firm’s thought leadership experts and achieved record-breaking media results in two months.

Results:
Time Frame: 8 Weeks, 109+M audience reach, $1.06M in PR value