St. Philip’s School & Community Center is a noted private school in Dallas committed to developing bright and compassionate leaders of tomorrow. Located minutes from downtown Dallas, St. Philip’s provides a rigorous faith-based education to students from PreK2 to 8th grade. Students receive a robust academic experience enriched with project-based learning, differentiated instruction, STEM, robotics, and fine arts. The core values of educational excellence, community service, integrity, self-confidence, and cultural awareness prepare their students with an educational foundation that far exceeds academics – these values prepare them for life after St. Philip’s.

St. Philip’s partnered with HCK2 to develop and execute a strategic digital advertising admissions campaign for the 2022-2023 school year, delivering expanded reach, elevated messaging and refined targeting to achieve their stated enrollment goals.

Email Series

Digital Animated Banners

Campaign Objectives

• Create additional brand awareness for St. Philip’s in targeted Zip codes
• Increase number of qualified inquires through higher digital conversion rates
• Increase attendance of St. Philip’s recruitment events
• Increase number of applications received
• Achieve enrollment goals for 2022-2023 school year

The Results

• Average Geofencing Banner and Social CTR: .08% 
• Average Email Open Rate: 16.98%
• Average Email CTR: 1.51%
• Average Retargeting Banners CTR: .12%
• Qualified Inquires: +28% to Goal
• Submitted Applications: +18% to Goal
• New Student Enrollments: +28% to Goal