Cares Day – Scalable Volunteerism Event Planning & Execution

7-Eleven’s Corporate Social Responsibility (CSR) team wanted to develop a volunteer program for its corporate employees that would not only serve the DFW area, but also build comradery during the volunteer outing. For help with the planning, logistics and communication, it turned to HCK2.

The Challenge

Because 7-Eleven has thousands of employees at its Dallas headquarters, HCK2 was challenged to create a program that would allow as many employees as possible to volunteer without the event turning into a logistical nightmare. 7-Eleven also needed to ensure that employees weren’t taken away from the office for too long and cause operational disruption.

The Solution

HCK2 worked with 7-Eleven to select a day in April that didn’t conflict with standing board meetings or overlap with other employee obligations. Once the day was selected, HCK2 worked with the organization VolunteerNow to source nonprofits that could accommodate groups of 25-100 on the selected day. HCK2 managed the event program and logistics, including:

  • Helping to select nonprofits
  • Building the registration portal
  • Creating pop-up banners, digital signage, nametags, reusable bags, table tents, photo booth backdrops, desk drop cards and other collateral
  • Drafting email communication to boost registrationCoordinating transportation for employees
  • Working with the 7-Eleven merchandise team to order food/drinks for breakfast, lunch and happy hour 
  • Drafting remarks for 7-Eleven leadership
  • Compiling result stats from nonprofit worksites 

Multi-screen Lobby Monitor Graphic

Large multi-screen monitor array with icons and 7-Eleven Cares day logo on orange. Thursday, October 10, 2019. 7 Charities, 1 Day, 1 Team. Regristration Now Open. 7-Eleven is committed to making a difference in the communities we server.


Large poster with 7-Eleven Cares Day logo. Thursday, October 10, 2019. 7 Charities, 1 Day, 1 Team. 7-Eleven is committed to making a difference in the ocmmunities we serve.

Pop-up Banner

Seven foot tall orange pop up banner with 7-Eleven Cares Day logo and icons

Volunteer Backpack

Orange backpack with 7-Eleven Cares Day logo in white

The Results

In one day, nearly 500 7-Eleven employees donated a total of 1,165 hours to help seven worthy charities. They provided enthusiastic feedback about the event and, as a result, the program was expanded into a twice-a-year initiative.