The Dallas Opera

Brand Awareness and Ticket Sales Digital Ad Campaign

In an effort to build awareness, increase ticket sales and expand its customer base, The Dallas Opera hired HCK2 to develop an integrated marketing strategy, provide creative services, create innovative digital marketing assets, and measured results using data analytics. HCK2 used client-supplied Claritas data to better understand the Opera’s audience segments in order to leverage SEM and influencer strategies in paid-marketing campaigns and social channels. The overall results for the campaign, across search, retargeting, social and text campaigns was nothing short of stellar, especially when considering that the Opera gave HCK2 a CPA target goal of less than $50.

The Magic Flute Digital Display Ad

Digital ad featuring the Queen of the Night from The Magic Flute framed in a treble clef with the headline Monsters, Magic and More. The Magic Flute. Order your tickets now. The Dallas Opera logo.
Vertical digital ad featuring the Queen of the Night from The Magic Flute framed in a treble clef with the headline Monsters, Magic and More. The Magic Flute. Order your tickets now. The Dallas Opera logo.
Slightly Horizontal Digital ad featuring the Queen of the Night from The Magic Flute framed in a treble clef with the headline Monsters, Magic and More. The Magic Flute. Order your tickets now. The Dallas Opera logo.
Slightly horizontal Digital ad featuring the Queen of the Night from The Magic Flute framed in a treble clef with the headline Monsters, Magic and More. The Magic Flute. Order your tickets now. The Dallas Opera logo.

The Magic Flute Social Media Ad

Square The Magic Flute Social Media Ad
Vertical The Magic Flute Social Media Ad

The Golden Cockerel Digital Display Ad

Horizontal digital display ad for The Golden Cockerel featuring the king in a giant throne with large eyes overlooking framed by the negative space of a treble clef with the headline The Ultimate Game of Chicken. The Golden Cockerel
Slightly horizontal digital display ad for The Golden Cockerel featuring the king in a giant throne with large eyes overlooking framed by the negative space of a treble clef with the headline The Ultimate Game of Chicken. The Golden Cockerel

Brand Awareness Digital Display Ad

Slightly horizontal digital display ad of man and woman dressed up at the opera laughing and having a good time with the headline The ultimate theater experience for everyone. Find your experience. The Dallas Opera