The Dallas Opera
Brand Awareness and Ticket Sales Digital Ad Campaign
In an effort to build awareness, increase ticket sales and expand its customer base, The Dallas Opera hired HCK2 to develop an integrated marketing strategy, provide creative services, create innovative digital marketing assets, and measured results using data analytics. HCK2 used client-supplied Claritas data to better understand the Opera’s audience segments in order to leverage SEM and influencer strategies in paid-marketing campaigns and social channels. The overall results for the campaign, across search, retargeting, social and text campaigns was nothing short of stellar, especially when considering that the Opera gave HCK2 a CPA target goal of less than $50.