For 50 years, Nevil Masonry has been a trusted source for high-quality masonry materials in North Texas. As the company entered its next chapter, it needed a brand that reflected where it was going without losing the reputation and Texas roots it had spent decades building.

HCK2 partnered with Nevil Masonry to modernize its brand from the ground up, creating a cohesive identity and digital experience that honors its heritage while positioning the company for the future.

The Challenge

Nevil Masonry had decades of experience, strong industry relationships and an extensive product selection, but its brand and digital presence no longer reflected the quality or expertise behind the business.

The challenge was to modernize the company without losing what made the brand distinctly Nevil: approachable, dependable and deeply rooted in Texas.

The Solution

HCK2 began by exploring several creative directions for a refreshed visual identity, ultimately developing a new logo and brand system that balanced a more modern look with the company’s established character.

From there, we brought the new identity to life across every customer and partner touchpoint, including corporate materials, business cards, social media channels and branded merchandise for customers, employees and vendor partners.

We also refined Nevil Masonry’s messaging around its role as an expert guide customers can trust—combining an unmatched product selection with reliable service, delivery and an unwavering commitment to quality.

The refreshed brand culminated in a completely redesigned website built to be as useful as it is visually compelling. A robust, searchable product library makes it easy to explore Nevil Masonry’s extensive selection, while project imagery helps customers move from individual materials to inspiration for the finished result.

Brand Development

Corporate ID Concepts

Brand Launch

The Results

Nevil Masonry emerged with a cohesive, modern brand that reflects both its 50-year history and the business it is today.

The new identity now carries consistently across digital, social, sales and branded materials, creating a stronger and more recognizable presence for customers, employees and partners.

Most importantly, the new website transformed Nevil Masonry’s extensive product offering into an accessible digital resource—making it easier for customers to discover products, see what’s possible and connect with the team at its Prosper showroom.

The result is a brand built on the same qualities that have sustained Nevil Masonry for five decades: expertise, selection, reliability and quality—now with an identity and digital experience designed for what comes next.