After nearly 60 years in business, Bartos Industries had built strong customer relationships and deep industry expertise—but its brand no longer reflected the company it had become.

Customer research uncovered a key insight: customers knew and trusted their individual Bartos sales representatives, but they knew far less about the Bartos brand itself. HCK2 set out to change that.

The Challenge

Bartos needed to build greater recognition and equity around the company itself without losing the relationships and reputation that had driven its success for decades.

The opportunity was bigger than a new logo. Bartos needed a modern identity, clearer messaging and a more consistent presence that could better communicate who the company was and the value it brought to customers.

The Solution

HCK2 led a comprehensive rebrand beginning with multiple creative directions designed to balance Bartos’ history with its future. The selected direction became a new logo, visual identity and messaging platform, then extended across collateral, digital marketing tools and a completely redesigned website.

Before introducing the new brand externally, HCK2 helped Bartos launch it from the inside out. We partnered with the internal team on an employee rollout that included a brand messaging flipbook, reveal video and branded swag—all coordinated to keep the new identity under wraps until launch day.

The new brand also became the foundation for Bartos’ first customer email marketing campaigns and a refreshed social media strategy with a consistent cadence and clearly defined content pillars.

Brand Evolution: Logo

Brand Rollout: Key Messaging Flipbook

Brand Rollout: Website

Brand Rollout Video

Brand Rollout Event

The Results

The result was more than a new look. Bartos emerged with a cohesive brand designed to build recognition while supporting the relationships that had made it successful for nearly six decades.

After the launch, Bartos saw more than 100% year-over-year growth across nearly every social media metric, along with strong feedback from employees and customers on the new website and messaging materials.