Zix is a cybersecurity company that provides mid-market companies with email encryption and data loss prevention solutions. Upon launching ZixProtect — a defense against ransomware, malware, spearphishing and more — Zix turned to HCK2 to increase awareness and drive demo and meeting requests. Knowing that Beats® headphones would be used as a promotional gift to selected recipients, HCK2’s fully integrated campaign leveraged audial lexicon to reinforce key messages and highlight cyberthreat statistics.

Email and Landing Page

Direct Mail 1 – Reveal Window With Slide Insert

Direct Mail 2 – Square, Angled Tri-fold Reveal

Digital Ads