Did You Hear – Multimedia ABM Campaign

Zix is a cybersecurity company that provides mid-market companies with email encryption and data loss prevention solutions. Upon launching ZixProtect — a defense against ransomware, malware, spearphishing and more — Zix turned to HCK2 to increase awareness and drive demo and meeting requests. Knowing that Beats® headphones would be used as a promotional gift to selected recipients, HCK2’s fully integrated campaign leveraged audial lexicon to reinforce key messages and highlight cyberthreat statistics.

Email and Landing Page

Zix Did You Hear email and Landing page on a laptop

Direct Mail 1 – Reveal Window With Slide Insert

Zix - Did You Hear - direct mail with cutout window and insert card slide out. Views of front of card and back of card with deep blue graphics and messaging.

Direct Mail 2 – Square, Angled Tri-fold Reveal

Zix - Did You Hear direct mail 2 featuring an angled trifold with deep blue that reveals product messaging on white inside

Digital Ads

Zix - Did You Hear digital ad samples on blue with messaging and call-to-action in yellow