When Fuzzy’s Taco Shop prepared to open a new location in Westminster, Colorado, the brand needed to build awareness and excitement in a market where it was relatively unfamiliar.

HCK2 developed a targeted digital and social media campaign designed to do more than generate impressions. The goal was to identify the right local audiences, introduce them to Fuzzy’s and ultimately turn online interest into visits to the new restaurant.

The Challenge

Breaking into a new market requires more than advertising to the masses. Fuzzy’s needed to reach the people most likely to become customers while quickly building familiarity and enthusiasm around the new Westminster location.

The campaign needed to generate awareness leading up to the opening, engage potential customers and, most importantly, give them a reason to walk through the door.

The Solution

HCK2 developed a targeted Facebook and Instagram advertising campaign to reach prospective customers in the new restaurant’s market.

Paid advertising was supported by organic social media designed to introduce the brand, build excitement and keep the new location top of mind as opening day approached.

HCK2 also provided on-site social media coverage during the grand opening, capturing and sharing the experience in real time to extend the excitement beyond the restaurant itself.

Digital Ad Campaign

Social Media Campaign

The Results

The campaign generated more than 640,000 impressions, nearly 3,000 clicks and more than 2,600 engagements, successfully introducing Fuzzy’s Taco Shop to a new local audience.

The targeted digital campaign delivered leads for less than $5 each, showing the strategy was not only effective at reaching potential customers but also efficient at converting interest into action.

Most importantly, the campaign helped drive 470 walk-in visitors to the new location—turning digital awareness into measurable foot traffic.