The National Ovarian Cancer Coalition (NOCC) was formed to increase awareness of the symptoms of ovarian cancer, provide resources to patients and caregivers, and contribute to the advancement of ovarian cancer research. 

The Challenge

Ovarian cancer is the fifth leading cause of cancer-related deaths in women ages 35-74. It can strike a female at any age, however, and history shows that 1 in 78 women will fall prey to this deadly disease during her lifetime. When spotted in its earliest stages, the 5-year survival rate is over 90%. Due to ovarian cancer’s non-specific symptoms and lack of early-detection tests, however, only about 20% of all cases are found early, driving the survival rate down to less than 30%.

The Solution

HCK2 created a comprehensive, cross-media campaign targeted to females of all ages, as well as their families and friends. Its messaging strove to educate women on the often-overlooked symptoms of ovarian cancer, encourage women to listen to their bodies, coach them on how to take action and communicate with their doctors, and nullify the many common myths about the disease, such as, “My pap came back clean so I’m okay” or “Ovarian cancer only affects older women” and more.

The campaign deliverables included a Campaign Tool Kit for NOCC staff members, complete with talking points, posters, banners for social media channels, and a series of videos featuring ovarian cancer victims of all ages, their family member, and medical specialists. Video topics included ovarian cancer symptoms, treatment overviews, how women can take early action to increase their chances of survival, and tips for gathering – and gaining strength from – a support system of friends and loved ones.

Awareness Video

Poster

Social Media Video Vignette Series

Facebook Cover Photo

Social Media Ad Series